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International Market

GT Cosmetics made its inaugural entry to the foreign market when its shipped over 1,000 units of its bestselling soaps to Finland in late 2011.

Salvane initially expressed surprised when a hotel chain from Finland got interested in GT’s soaps despite the lack of marketing efforts to promote their products abroad.

Thanks to social media blogs, the word-of-mouth or peer-to-peer marketing strategy of the company proved powerful in getting a share of the international market for beauty soaps and cosmetic products.

The spa manager of that Finland hotel found GT through a blog site then requested for samples via email. The shipment to Finland is GT’s first business-to-business deal with a foreign buyer and is the first step for GT to be recognized in Europe. This also serves as another proof that local brands can be world class.